Betty Recruitment

About the Organization

Betty Recruitment is a London-based bespoke recruitment agency founded in 2009 by Liz, a highly experienced recruiter and qualified career coach. The agency provides temporary, freelance, contract, and permanent recruitment services across a range of creative and commercial industries. Known for its personal and ethical approach, Betty Recruitment focuses on connecting talented professionals with some of the biggest names in media, luxury brands, sustainable fashion, creative agencies, and entertainment. The agency prides itself on being approachable, knowledgeable, and deeply committed to matching candidates with roles that align with both their skills and aspirations.

With more than 18 years of industry experience, Liz combines recruitment expertise with professional coaching credentials, including a Level 7 Postgraduate Certificate in Career Coaching from the University of London. She is registered with the UK Register of Career Development Professionals and a member of the Career Development Institute, adhering to its Code of Ethics. This blend of recruitment and coaching knowledge allows Betty Recruitment to provide comprehensive career support that goes beyond traditional agency services.

Services & Programs

Betty Recruitment delivers a wide range of recruitment and career development services tailored to creative professionals. The agency recruits across multiple sectors including marketing, media, luxury fashion, gaming, broadcast, production, digital, branding, and technology. Typical roles include marketing and sales professionals, digital and social media experts, influencer marketers, content writers, copywriters, designers, producers, post-production staff, and personal or executive assistants. The agency is also recognised for its ability to fill language-based positions, helping multilingual candidates access roles where their communication skills add value.

Alongside recruitment, Betty Recruitment offers professional career coaching for individuals seeking change, confidence, and direction. Coaching is provided through one-to-one sessions (in person or online), typically over six to twelve sessions. Topics include navigating career transitions, rediscovering motivation, managing workplace relationships, seeking promotions, or shifting careers entirely. Liz also provides interview preparation, CV guidance, job search strategies, and retirement transition coaching. Her evidence-based, pluralistic approach integrates multiple frameworks and tools, ensuring a tailored experience for each client.

The agency also offers outplacement and relocation coaching services for global organisations. These programs assist professionals facing redundancy or those relocating to the UK, supporting them through cultural adaptation and job market integration.

Who They Support

Betty Recruitment serves a diverse range of clients and candidates. On the client side, the agency works with broadcasters, production houses, post-production studios, gaming companies, creative and advertising agencies, design and branding consultancies, PR and marketing firms, and other high-profile organisations across media and entertainment. For candidates, the agency supports professionals at all career levels—from early-career creatives to senior managers—who seek fulfilling roles in dynamic, creative environments.

The agency’s coaching and recruitment services extend to individuals undergoing career transitions, facing redundancy, or exploring new industries. Liz’s experience working with international clients ensures that both local and global professionals receive culturally aware and inclusive support. Betty Recruitment is also committed to Diversity, Equity & Inclusion (DE&I) and actively collaborates with clients to promote fair hiring practices.

Regional Coverage

While headquartered in London, Betty Recruitment operates nationally and internationally through both online and in-person services. Its strong ties to London’s media and creative sectors give it deep market insight, but its flexible, remote-first approach allows it to serve clients and candidates across the UK and beyond. The agency’s digital recruitment model and virtual coaching options make it accessible to job seekers and employers worldwide.

Role in the Employment Landscape

Betty Recruitment plays a dual role in the UK employment landscape — as both a specialist recruitment agency and a professional career development service. It bridges the gap between creative talent and forward-thinking employers, helping clients secure individuals who not only meet technical requirements but also complement company culture. Through its coaching division, Betty Recruitment empowers individuals to take control of their career paths, improve confidence, and discover meaningful professional opportunities.

By combining ethical recruitment, personalised coaching, and a consultative client approach, the agency sets a standard for relationship-driven recruitment. Its emphasis on quality over volume—sending no more than six CVs per role—reflects its commitment to thoughtful matchmaking rather than commission-based sales. This ensures both clients and candidates experience a process centred on integrity, trust, and long-term success.

Summary

Betty Recruitment is a trusted London-based agency specialising in recruitment and career coaching for creative industries. Founded by Liz, an experienced recruiter and certified career coach, the agency provides bespoke staffing solutions and one-to-one coaching to help professionals navigate change, identify opportunities, and achieve meaningful career growth. With expertise across media, fashion, luxury, digital, and entertainment, and a strong ethical foundation in DE&I and social responsibility, Betty Recruitment continues to make a positive impact on the UK’s creative employment market.