AF Selection

About the Organization

AF Selection is a specialist UK recruitment agency established in 1988, focusing on marketing, digital, and creative industries. Headquartered in the West Midlands, the agency has built a long-standing reputation as one of the UK’s most experienced recruiters in these fields. Its approach is personal, ethical, and relationship-driven—prioritising long-term matches between employers and candidates rather than short-term placements.

With more than three decades of experience, AF Selection has seen the marketing landscape evolve dramatically, from traditional print media to the modern digital and social era. The agency’s consultants combine this historical insight with up-to-date knowledge of emerging tools and technologies, enabling them to provide well-informed advice to both job seekers and hiring managers. AF Selection positions itself as a trusted partner for creative professionals and companies seeking genuine expertise in their field.

Services & Programs

AF Selection delivers tailored recruitment services for both job seekers and employers, specialising exclusively in marketing, PR, digital, and design roles.

For job seekers, the agency provides:

• Access to permanent and contract opportunities in marketing, communications, content creation, PR, and digital design.
• One-to-one support from sector specialists who understand the nuances of creative career paths.
• Constructive CV advice, interview coaching, and transparent communication throughout the hiring process.
• Career guidance for graduates entering the marketing field and professionals seeking to advance or transition roles.

For employers, AF Selection offers:

• Specialist recruitment for marketing, creative, and digital positions across all levels—from junior executives to senior management.
• A consultative service focused on understanding company culture, brand values, and skill requirements.
• Thorough candidate screening and shortlisting to ensure only well-matched applicants are introduced.
• Honest feedback and long-term partnership, helping businesses grow their teams sustainably.

The agency’s consultants are career recruiters with deep knowledge of the marketing and creative job market. This expertise allows them to support clients in a sector where skills demand and technology change rapidly.

Who They Support

AF Selection supports individuals and organisations operating across the marketing, advertising, communications, PR, digital, and design sectors. This includes:

• Marketing executives, account managers, digital strategists, copywriters, designers, and brand specialists seeking career progression.
• Graduates entering the industry for the first time who need structured guidance and introductions.
• Employers such as agencies, in-house marketing teams, tech firms, and consumer brands looking for creative professionals.

Because of its exclusive focus on the creative and marketing industries, AF Selection offers both job seekers and employers access to highly targeted expertise. Its consultants understand not only the technical aspects of marketing roles but also the cultural and creative dynamics that define success in this sector.

Regional Coverage

AF Selection operates primarily across the Midlands and North West, with a strong presence in Birmingham, Manchester, and Staffordshire, while also recruiting nationally for specialist roles. The agency’s location allows it to serve both metropolitan and regional clients, connecting creative talent with employers outside the London market.

Through remote and hybrid recruitment models, AF Selection supports placements across the UK, reflecting the growing flexibility of the marketing and digital workforce. Its established relationships with regional employers give job seekers access to high-quality opportunities that may not appear on national job boards.

Role in the Employment Landscape

AF Selection plays a significant role within the UK’s marketing and creative recruitment ecosystem. As one of the first agencies to specialise in these sectors, it has contributed to professionalising recruitment for marketing and digital roles. The company’s ethical and transparent approach stands out in an industry often criticised for transactional practices.

By focusing on niche expertise and genuine relationship-building, AF Selection helps ensure that creative professionals find workplaces aligned with their ambitions and values. For employers, this means access to candidates who not only meet the technical brief but also bring energy, curiosity, and cultural fit to the organisation.

Summary

AF Selection is a UK recruitment agency specialising in marketing, PR, digital, and creative roles. Founded in 1988, it provides honest, expert recruitment services to both job seekers and employers across the Midlands, North West, and beyond. With a team of experienced consultants and a reputation built on integrity and expertise, AF Selection continues to support the growth of the UK’s marketing and creative industries by connecting talented professionals with leading organisations.